Word Play

June 24, 2008

Cultural Differences

Filed under: "cultural differences" — Hagit @ 5:03 am

I recently translated a press release about a new cellular phone, and one of its selling lines surprised me as it was totally irrelevant to the Israeli, Hebrew speaking audience. It saidĀ the device isĀ “so small you’ll want to carry it everywhere”, and went on to explain that when going out in the evening, your space is limited, but this device is so small, you’ll want to carry it. What I found as strange was the fact that in Israel no one would ever consider leaving their mobile at home, space or no space. I didn’t notice anything different in my travels, so that makes me wonder. Is it indeed different? do people in the US/ Europe leave their phone at home when going out in the evening?

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