Context Is Everything

In Hebrew, there are two words than can be used for “scenario”. One doubles as “screenplay” (tasrit תסריט). The other is just “scenario”, Tarxish (תרחיש).

I’m guessing “Hot”, the local cable company that purchased CBS television drama series Jericho, wanted to promote the series with the words “Jericho – Worst-case scenario”. However, they either don’t employ translators, or don’t pay them enough, because they published the following advert, announcing that Jericho has the worst screenplay ever.